Many authors do not realize that the book’s back cover information is one of the best way to sell more books. If you think about it, once a reader is enticed by the front cover design, what do they do next? They turn the book over and read the back! This is the perfect opportunity to engage the reader and potential buyer.

While the front cover has to pop and the design must impress your buyers, the back cover is what will really “sell” them on your book. To make the most of the back cover, follow these tips:

Use testimonials: This can help to sell more books than any other information on the back cover. Try to use quotes from several different people.  Use one from a top professional in your field or perhaps a reader who has a positive review both famous and non famous.

Don’t overwhelm the reader: A common mistake is to use too much wording. Keep it simple. Write only a one or two-line bio on the back cover and be sure to put your photo and more bio on the inside of the back cover. Make sure you use powerful wording on the back to connect with the reader!