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Press Release |
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We carefully construct each press release to target certain newsworthy events coming out in the news. Of course, it's a longshot that the Associated Press will pick up your story, but there's a good chance that you will get great exposure in online media and newspapers across the country. One review could be all that it takes for the book to go viral... |
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Email Distribution |
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The most effective means of distribution is email. Every reporter checks their emails, especially when they ask for certain lists to supply their day's stories... It's also the most reasonable. The cost of stamps, printing, etc. is prohibitive, and might not pay off. Email distribution is relatively inexpensive, and might have a great rate of click-through. |
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Direct Mail Distribution |
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Although the costs might be a bit more with direct mail, the response is often better. A press release, a postcard, a press kit, or anything else, will often be well received by libraries and bookstores... They are always hungry for new stories, especially if they are timely or newsworthy! The response rate is only about 2% on direct mail, but that 2% that ends up responding is a very interested and well connected audience. |
